Join host Carla McRae, CPA, CGMA, as she discusses the intricate relationship between free trial subscriptions and the financial challenges Software as a Service (SaaS) companies face. Focusing on key metrics such as churn rates, Carla unravels the complexities of leveraging free trials to assess opportunities in the industry that drive user acquisition while maintaining fiscal health.
Join host Carla McRae, CPA, CGMA, as she discusses the intricate relationship between free trial subscriptions and the financial challenges Software as a Service (SaaS) companies face. Focusing on key metrics such as churn rates, Carla unravels the complexities of leveraging free trials to assess opportunities in the industry that drive user acquisition while maintaining fiscal health.