In this episode, Carla McRae, CPA, CGMA, dives into the intricacies of churn rate within the Software as a Service (SaaS) industry, drawing insights from the Rocket Money commercials and app. Through this example, we explore how customer and revenue churn rate principles apply to SaaS companies within the startup and second-stage growth models.
In this episode, Carla McRae, CPA, CGMA, dives into the intricacies of churn rate within the Software as a Service (SaaS) industry, drawing insights from the Rocket Money commercials and app. Through this example, we explore how customer and revenue churn rate principles apply to SaaS companies within the startup and second-stage growth models.